Brandnation has been appointed by a leading British performance eyewear brand, SunGod, to handle its UK PR brief.

The agency has been retained to support SunGod through its next phase of growth, as they disrupt a £109bn industry and accelerate their journey towards becoming fully certified as a B-Corp by the end of 2022.

SunGod has forged a reputation as an innovator in the global performance eyewear market – setting new industry standards in terms of product innovation, ethical business practices, and unrivaled customer experience.

Mary Killingworth, managing director at Brandnation said: “SunGod has so many interesting brand stories to tell – from its latest product innovations to its unique inception as a start-up – the team can’t wait to get started.

“Our agency experience across eyewear, sport, and lifestyle makes SunGod the perfect partner and a brilliant addition to our brand portfolio.”

David Rogal, head of partnerships at SunGod said: “We believe that Brandnation is best placed to bring our See Better mission to life and join us in our commitment to challenging the industry.

“We’re looking forward to working closely with the team to generate standout PR wins this year that will help the brand meet its wider business objectives.”

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