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Chi Chi London X Chelsea Flower Show

A quintessentially British influencer activation…

What’s the perfect synthesis of flowers and fashion?

World-renowned, glamorous and quintessentially British, RHS Chelsea Flower Show is a truly unique and unforgettable day out.

Known for its exquisite flower displays and tranquil gardens, the Chelsea Flower Show is the must see, sold out summer event in London. It was also a natural alignment for Chi Chi London to be present at, as the occasion wear brand is famous for its pretty florals, bright colourful prints and show stopping dresses.

As part of its on-going monthly experiential activations, Chi Chi London came to us to deliver an interactive influencer event. The aim: increase brand awareness and social reach whilst raising the brand’s profile with the chosen influencers.

So, what did we do?

The KPIs were high but our fashion team rose to the challenge, securing four key influencers to spearhead the activation, all dressed in Chi Chi on the day, of course. Invited were Love Island’s Zara McDermott and fashion influencers Sofiiaaa, Nikita and Erimstagram.

Upon arrival, guests enjoyed champagne on the terrace, then meandered through the impressive flower designs in the sunshine – snapping their beautiful floral surroundings as they went along. As the day came to a close, the group indulged in a champagne afternoon tea as Nikita took over Chi Chi London’s insta stories providing her fashion and style top tips.

When it comes to a successful fashion influencer activation, beautiful content is the name of the game, and that is exactly what our influencers delivered. The flowers were the perfect backdrop for creative, beautiful and engaging Instagram content which was relayed through their feeds, stories, and Chi Chi London’s channels.

The results were equally as opulent as the displays, with an overall influencer reach of 2.9 million on the day. The client wanted exposure and that’s exactly what we served up.

If you think the fashion influencer team at Brandnation could add a bunch of colour to your fashion brand, why not get in touch…

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