We have all had experience rocking the lockdown hairstyles. However, our friends at The Hair Boss by Lisa Shepherd, has just launched a new Colour Correction range. It is perfect for all of your at-home needs. Designed to illuminate and enhance hair, the products suit all hair colours and styles.

The Hair Boss has also just released their range in Superdrug, prices start at £7.99.

Cocktails galore

The Brandnation Beauty Team has been busy with the launch of @thehairbossbylisa’s brand new colourant & correction range with a series of virtual events for both media and influencers. Both events were attended in full and hosted by Founder of The Hair Boss & Industry Leader, @lisashepherdhair. A pink cocktail-making kit, the hair boss range, and a neon cocktail sign, set the atmosphere. Therefore, allowing guests to fully immerse into a ‘Hair Boss’ themed, fabulous evening from the comfort of their own homes!

Results

Filled to capacity, both events achieved great social media content, showcasing the new range, with a digital marketing reach over 1.2m in followers. Journalists from titles such as The Daily Mirror, The Daily Express, Fabulous, Evening Standard, The Sun, Grazia, Notebook and Woman & Home Magazine attended, and influencers such as @nadinebaggott, @imlaurenblack, @charlotteemilyprice, @amothersedit, @emeraldxbeauty, @tashsoodeen, @jess_megan and @lpbeautyblog also attended.

We had a great evening at both events discussing home colour and maintenance, with a delicious Hair Boss themed cocktail in hand!