Building on our recent wins within the sporting world, we have been appointed by football betting brand, Football Index, to handle its UK PR Brief.

Our mission – help Football Index raise awareness and position the platform as a responsible and sustainable alternative to regular betting.

At its core, Football Index is a revolutionary gambling platform – the world’s first football stock market. It allows traders to buy and sell shares in over 3,000 professional footballers with real money.

The platform operates with all the characteristics of a stock market, with traders buying units of footballers, building their football portfolios and trying to sell at a profit.

So why is this form of gambling a more sustainable and responsible alternative? Unlike regular betting platforms, Football Index offers fans the chance to bet on the future success of football players, rather than gambling on the short-lived outcome of football matches.

To help amplify this unique gambling alternative, we have devised a strategy to meet the clients objectives by providing services including media relations, ambassador activation and events.