In running, speed is everything. The industry has set the pace. From elite athletes pushing the boundaries of human performance to everyday enthusiasts dropping minutes from their PBs.
One of the driving forces behind this revolution of speed is footwear. Therefore, as running experts, Brandnation
was briefed by Saucony
to provide PR
support for a landmark launch. The release of its fastest running ever, the Saucony Endorphin Pro – during the height of lockdown.
WHAT WE DID:
Saucony had created a shoe befitting of its running heritage. Utilizing its decades of running expertise to produce fit for the future. The Saucony Endorphin Pro
was engineered in collaboration with elite athletes
and designed and built to give everyday runners a fair advantage at the starting line. Simply put, this shoe is quick, very quick.
Despite the challenges that the pandemic presented, Brandnation took advantage of its network of key contacts. As a result, the team delivered a masterclass in good, old fashioned media relations to generate hype.
We generated attention grabbling headlines such as T3’s “Saucony Endorphin Collection is here to spank Nike Vaporfly with three new running shoes built for speed.” and Coachmag’s “Saucony Endorphin Pro Running Shoe Review: Nike’s Vaporfly Has Some Competition, At Last” – causing a groundswell of excitement in the collection created to shake up the sector.
Coverage hit key titles such as Evening Standard, Runner’s World, GQ – all featuring glowing accounts of the new kid on the block.
This success helped Saucony
sell out of the collection in an unprecedented three hours – setting a new record for the brand as one of its most sought-after shoes in decades.