Saucony Launches Bright Future
Awaken your run with the new Bright Future Running Collection from Saucony. “The Bright Future Collection’s colours will awaken every ounce of energy that lives within you. The collection aims to make every mile bolder, and every run more brilliant”.
For the launch, the Brandnation Sports PR team held a virtual class for relevant, targeted media featuring not only the all-new Bright Future Running Collection, but also the Saucony Guide 14, Kinvara 12, Peregrine 11 Collection, Canyon TR, and the Hurricane 23.
In advance of the event, running shoes from the range uniquely matched those of the attendees. By gifting them pre-event they were able to put the shoes through their paces, and start to generate coverage (most importantly) and also provide product feedback during the launch Q&A session – adding to the interactive nature of the event.
Given that the session took place on Tuesday 16th Feb, we couldn’t do it without pancakes. Therefore, all recipients received their very own PB pancake mix to create pancakes pre or post event!
The Virtual Event:
Brandnation’s sports team built on the success of Feb’s Ride 13 masterclass. As a result, key running journalists from the national, consumer, and specialist media attended. During the session, the attendees were given an exclusive behind-the-scenes insight into Saucony’s revolutionary running tech, the Saucony Run For Good ethos, and unique and invaluable pro-training input from Saucony and Team GB Coach, Nick Anderson.
The event was a huge success, with 14 attendees ranging from national, specialist and consumer titles, including T3, The Times, Evening Standard, and Women’s Health.
“A really enjoyable event, I look forward to putting the trainers to the test this weekend!” Evening Standard.
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